“Innovation—any new idea—by definition will not be accepted at first. It takes repeated attempts, endless demonstrations, monotonous rehearsals before innovation can be accepted and internalized by an organization. This requires courageous patience.” —Warren Bennis
MBCD sport innovation is company focused to capitalize opportunities and acceleration of digital technological innovations, ideas and products in sport. We want to bring the sports industry to another level and contribute to improve athlete’s performance, fan engagement and sports federation efficiency and operations.